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9 dead, more than 30 injured in MA fire at Fall River senior living facility; West Virginia's health care system strained further under GOP bill; EV incentives will quickly expire. What happens next? NC university considers the future of AI in classrooms.

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FEMA's Texas flood response gets more criticism for unanswered calls. Attorneys for Kilmar Abrego-Garcia want guidance about a potential second deportation. And new polls show not as many Americans are worried about the state of democracy.

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Rural Americans brace for disproportionate impact of federal funding cuts to mental health, substance use programs, and new federal policies have farmers from Ohio to Minnesota struggling to grow healthier foods and create sustainable food production programs.

NMSU's 'ringtone strategy' helps keep students enrolled, engaged

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Friday, April 25, 2025   

Today's college students may prefer communicating by text but New Mexico State University still finds person-to-person phone calls from faculty and staff effective at getting them to stay in school.

The "Calling All Aggies" campaign is a campuswide initiative which began in 2007 to improve student retention and graduation.

Freddie Romero, academic adviser at New Mexico State University, said first- or second-year students can worry a four-year degree will prove too difficult but a phone call from the right person or department can help.

"Sometimes the problems that students are dealing with require a more thorough conversation," Romero explained. "Today's economy and everything that students have to juggle, with the price of school and having to do jobs and take care of family members, it's hard."

Nationwide, the pandemic had a significant effect on college student retention, especially particularly among first-time freshmen and community college students. In the fall of 2023, the school's first-year retention rate increased to almost 75%, a more than a 2% jump from the previous year and near the highest level reached before the pandemic.

A second outreach program watches for signs of academic distress based on grades among freshman and sophomore students when they are six weeks into a semester. Romero pointed out early intervention can help catch what could become a serious issue, which ultimately affects a scholarship or student aid and prevents a promising student from enrolling the next semester.

"If somebody gets to that junior, senior year and they're considering stopping out it's a bummer, because they've already invested so much money and time here," Romero emphasized. "We know that when they do graduate with their degree their prospects for work and for advancement up the socioeconomic ladder is going to be a lot easier."

The program has been recognized with an innovation award by the Association for Orientation, Transition and Retention in Higher Education. This year's campaign begins May 15.

Support for this reporting was provided by Lumina Foundation.


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