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Despite shopping habits, value of American-made gifts has public backing

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Friday, November 29, 2024   

The holiday shopping crunch is here and a new poll reflects the disconnect between the kinds of gift items Americans value versus what they buy and a Minnesota-based company stressed there are benefits to sticking with U.S.-made purchases.

The survey from the Alliance for American Manufacturing found 77% of Americans favor gifts made in the United States, although 21% of holiday purchases are projected to come from Chinese shopping apps.

Patti Steger, owner of Steger Designs, a specialty winter boot and outdoor clothing company headquartered in far northern Minnesota, said all its manufacturing is local, helping regional economies.

"The people who work for me like to get a paid a good wage, and they like their benefits and they like their vacation pay," Steger outlined.

Just like buying food and wondering what type of work went into producing it, Steger argued shoppers should have the same curiosity when buying a gift, even if it costs a little more. Online retailers are not required to reveal product origin, which the alliance said puts U.S. manufacturers at a disadvantage, due to the rise of imports from questionable sources.

Steger pointed out just like overseas retailers, a number of U.S. based manufacturers like hers have a strong online presence. She added prioritizing domestic companies emphasizing quality and transparency about their products are a smart investment for consumers.

"I think people who buy things that they're going to wear for one winter and then throw away, that's just bad economics," Steger contended.

Meanwhile, the Alliance for American Manufacturing has released its 11th annual Holiday Gift Guide, which aims to get the word out about the wide variety of American-made products.

Scott Paul, president of the alliance, said it provides options for shoppers who want to by American.

"The really cool thing about this is that, every year for the past 11 years, we have been able to find gift ideas from every single state," Paul emphasized.

American-made holiday shopping is limited somewhat by availability but almost 90% of shoppers surveyed say they are more likely to buy U.S.-made products, if offered by major retailers.

Disclosure: The Alliance for American Manufacturing contributes to our fund for reporting on Consumer Issues, Livable Wages/Working Families, and Social Justice. If you would like to help support news in the public interest, click here.


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