skip to main content
skip to newscasts

Saturday, February 15, 2025

Public News Service Logo
facebook instagram linkedin reddit youtube twitter
view newscast page
play newscast audioPlay

Trump administration begins sweeping layoffs with probationary workers, warns of larger cuts to come; NYC music school teachers strike after union negotiations break down; Ohio advocates push for inclusive policies during Black History Month; Health experts recommend sunshine, socializing to cure 'winter blues.'

view newscast page
play newscast audioPlay

Federal workers tasked with securing elections from foreign interference are placed on leave, parents' organizations reject dismantling Dept. of Education, and the Congressional Black Caucus presses discussions on slavery reparations.

view newscast page
play newscast audioPlay

Rural America struggles with opioids and homelessness in unexpected ways, Colorado's Lariat Ditch could help spur local recreation, and book deliveries revive rural communities hit by Hurricane Helene.

SD PSA on grasslands wins regional Emmy award

play audio
Play

Monday, November 11, 2024   

Native grasslands are the most threatened ecosystem in North America.

A South Dakota advocacy group hopes its educational campaign will reach a wider audience after receiving a regional award. The South Dakota Grassland Coalition's recent television public service announcement, part of its "Where Good Things Grow" campaign, recently won an Upper Midwest Regional Emmy award.

Quality grasslands help clean air and water, sequester carbon, reduce erosion and provide wildlife habitat.

Ron Nichols, one of the campaign's creators, produced the television spot.

"The television spots in particular are designed to help people understand that we are all connected to the grasslands and that they're definitely worth protecting and improving their health," Nichols explained.

He said it was "affirming" the film's message resonated with the region and met the high standards of an Emmy Award. Nichols also hopes it will educate people about threats to grasslands including conversion to cropland, woody encroachment and the effects of poor management.

The one-minute film features footage of rancher Kelsey Scott and her nephews caretaking land on the Cheyenne River Reservation. Nichols emphasized he appreciated the opportunity to film a local rancher practicing good grassland management.

"Rather than going out and trying to get an actor, these spots are genuine," Nichols stressed. "They really reflect what's happening out on the land in South Dakota."

Along with the rancher's cattle, the PSA includes images of sage grouse, buffalo, pronghorn and a diverse sampling of grassland plant species.

Joe Dickie and his son, Charlie, filmed the scenes and images featured over several years traveling through South Dakota's grasslands. He is glad to showcase the results of regenerative ranching practices.

"Running cattle, resting the land, not overgrazing, being really aware of riparian areas along water," Dickie outlined. "Really just doing the right things for the environment."

The PSA aired more than 4,000 times this year.


get more stories like this via email

more stories
In 2023, the Biden administration ordered a Bakersfield oil company to remove old oil rigs from Carrizo Plain National Monument in Central California. (Bob Wick/BLM)

Environment

play sound

Groups that fight to protect public lands are criticizing the Trump administration's new review of all oil, gas and mining on public lands. National …


Environment

play sound

This weekend, Virginians will participate with other birders around the world in the Great Backyard Bird Count. Thousands of birding enthusiasts …

Environment

play sound

This weekend, birders across the world, including in Maryland, will participate in the Great Backyard Bird Count. Thousands of birding enthusiasts …


A new study looking at drought impacts on grasslands found that such lands in China saw a 43% reduction in annual productivity, compared with just a 25% reduction in North America under the same conditions. (Adobe Stock)

Environment

play sound

Grasslands are considered a vital component of South Dakota's landscape. But on the heels of new research, an expert suggests they might not fare as …

Social Issues

play sound

Minnesota is little less than a year away from launching its paid-leave law, but state lawmakers are debating whether to delay the start until 2027…

In its next contract, the Manhattan School of Music Precollege Program faculty union is looking for "reasonable" class sizes and for teachers to easily access remote learning tools when needed. (Adobe Stock)

Social Issues

play sound

A New York City music school's faculty is back in the classroom after a weeklong strike. The Manhattan School of Music's Precollege Program faculty …

Social Issues

play sound

A New York bill would require schools to teach about the Jan. 6 insurrection. The bill calls for all K-12 students to be taught about the event…

Health and Wellness

play sound

An Atlanta-based group is making sure more people have access to an unconventional but effective treatment for their moderate mental health challenges…

 

Phone: 303.448.9105 Toll Free: 888.891.9416 Fax: 208.247.1830 Your trusted member- and audience-supported news source since 1996 Copyright © 2021